Alfi Study Predicts Programmatic Advertising Spending to Increase

Global Senior Advertising Executives Cite Automation, Real-time Measurement and Sophisticated Targeting as Key Benefits. MIAMI BEACH, FL / ACCESSWIRE / July 26, 2021 / The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to new research from Alfi (Nasdaq:ALF), an AI enterprise SaaS advertising platform. Responses revealed that 49% of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years, and 43% believe there will be a 'slight' increase in expenditure.