Why did an Israeli robotics company catch Elon Musk's attention?

Israeli robotics startup BionicHIVE, based out of Sha'ar HaNegev in southern Israel, received its 15 minutes of fame over recent days courtesy of none other than Elon Musk. A video posted by user @MachinePix on January 12 showed BionicHIVE's SqUID warehouse logistics robot in action, and the impressive video caught the attention of Musk, the CEO of Tesla and SpaceX who last week became the richest man on the plant with a worth of $182.9 billion. Musk, who has 42.5 million followers on Twitter, wrote in reply to the SqUID video: "The robot future is coming" and the video has since reached an amazing 1.9 million views.