When to Consider a Rebrand (and How to Do It Right) - NewsBreak
By Olachi in Business
Updated 3 years ago
"What's in a name?" Shakespeare's Juliet once asked. Perhaps a rose would smell just as sweet if it were called something else, but when it comes to your startup, a name can be integral to your brand. Take the hard seltzer company Berczy — originally called NATRL, the founders...