College Athletes Can Now Benefit From Their Name, Image & Likeness — But Should Shoe Brands Rush to Invest?

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By Olachi in Sports
Updated 3 years ago

As of today, after years of debate, college athletes can finally get paid from their name, image and likeness. Late yesterday, the NCAA announced that an interim policy was adopted by all three divisions suspending name, image and likeness rules. This will impact both incoming and current student-athletes across all sports.

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