WarnerMedia Aims to Tie Milestone Comics Characters With a Sponsor - NewsBreak

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By Megansoto in Business
Updated 2 years ago

Comic-book characters like Static, Icon and Hardware once broke open new opportunities for minorities to gain representation in mainstream super-hero titles. Now the company that published their exploits hopes to bring new creators  — and advertising opportunities — into the mix. WarnerMedia will through its DC comics unit launch the Milestone Initiative, a bid to identify new  writers and artists with diverse background in the comic book industry. The effort is a nod to Milestone Media, the now iconic line of comics that was devised by a group of Black creators in the early 1990s and published with DC. Ally Financial,...

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