How the 'Free Guy' Team Built a Video Game Universe Based on Kindness Rather Than IP

When Free Guy hits theaters on Aug. 13, its creative team and cast promise the Ryan Reynold's action-comedy will be an easter egg-filled tribute to the gaming experience — with a lot of heart. "I thought of the movie as just like, 'What if you got the cheat codes to life?' What if you could like walk around and suddenly see power-ups, wherever you go and they give you magic abilities or money or wish-fulfilling — and sort of backed into it that way," co-writer Matt Lieberman told The Hollywood Reporter on the carpet of the New York Free Guy premiere...