Seat and Ford ride the wave of scooters and electric motorcycles to reach a younger demographic

Car manufacturers are taking action to approach a younger public that understands mobility in a different way: Seat and Ford are firmly committed to electric scooters and motorcycles. "It's about offering a complementary portfolio of vehicles, which allows you to reach people you wouldn't otherwise reach," Nuria Domínguez, director of Open Innovation and Strategic Alliances at Seat, explains to Business Insider España.