Taco Bell Owner Yum Brands Buys Social Media Ordering Platform in Second Tech Deal of the Month

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By Bryan in Business
Updated 3 years ago

Yum Brands has made its second technology acquisition in less than a month. The Taco Bell owner has bought Tictuk, which allows customers to order food while on social media and messaging apps. Earlier this month, Yum bought Kvantum, which uses artificial intelligence for consumer insights and marketing performance analytics.

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