In Q1, Blue Apron Touts Retention While Competitor Spotlights Customer Acquisition

In Blue Apron's view, the post-pandemic future of meal kits is less about getting everyone on board and more about engaging more fully with the customers who already enjoy the service. The company saw a 15 percent year over year increase in orders per customer in Q1 2021, and a 22 percent increase in average revenue per customer to $331, with the number of customers increasing 4 percent year over year to 391,000, the company reported Thursday (May 6).