Ford Attracts Younger and More Female Buyers With New $20,000 Maverick Pickup - NewsBreak
By Bryan in Business
Updated 2 years ago
Ford says the 2022 Maverick – about the length of a Toyota full-size sedan but far cheaper – is already succeeding in attracting new, younger and female buyers to the company. About a quarter of buyers are female compared to nearly 90% being male for the overall truck market,...