Unlocking your car's newest tech could require a subscription

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By Austine in Technology
Updated 3 years ago

Car technology is changing fast — and getting more expensive. But a more affordable alternative for some buyers is subscribing only to the car features they want. Why it matters: Automakers drool over the prospect of collecting recurring revenue from car owners, even as they roll out regular software improvements. And people who lease their vehicles, or trade them in frequently, could avoid spending thousands of dollars on cutting-edge tech they only get to use for a few years.

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