UK's Kantar agrees to buy U.S. rival Numerator, confirming Reuters report
By Austine in Business
Updated 3 years ago
LONDON, April 19 (Reuters) - British market research group Kantar said on Monday it had struck a definitive agreement to acquire U.S. rival Numerator, confirming an earlier Reuters report. Kantar said the deal would create global view of shopper behaviour with a combined dataset providing insights into the shopping habits...