Shoe Company Birdies Soared During the Pandemic and Learned a Hard Lesson Along the Way
By Austine in Business
Updated 3 years ago
As women across the country ditched their heels during the pandemic, shoe company Birdies thrived. The direct-to-consumer brand touts itself as a "stylish flat that's secretly a slipper." The result: 300% year-over-year growth in April 2021. It could have been higher. The San Francisco-based company sold out of all its...
