iPhone 13 or iPhone 12S: What will Apple name the upcoming iPhone?

Until Apple's marquee event in the fall, the name of the upcoming iPhone family is anyone's guess. Many are wondering: Will the company stick to a sequential naming scheme this year? Here at CNET, we've been referring to the next flagship as the iPhone 13 for the sake of continuity, but a wave of reports suggest that it may not be Apple's moniker of choice.