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media-briefing-publishers-programmatic-ad-businesses-have-rebounded-to-pre-pandemic-levels

Media Briefing: Publishers' programmatic ad businesses have rebounded to pre-pandemic levels

This week's Media Briefing looks at how the pandemic and the cookie's eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic levels. Publishers look to beef up their editorial, tech...
Read more on: newsbreak.com