Apple Store website redesign puts touchscreen users first

The latest update to Apple's website adds a dedicated "Store" tab to the top of the page. The title of the page is "Store", with a description on the first page: "Store. The best way to buy the products you love." Apple is identifying their store in the same way they identify Apple Watch as "Watch" – they making it clear that the user is already in the Apple universe, so there's little need to further differentiate this "Store" from any other.