How to schedule digital content without losing engagement | MARCIO DELGADO | NewsBreak

Never self-automate all your comments and feedback moderations, as even major companies have seen this backfiring tenfoldPhoto: Carlos Muza. Social media performance is much more about consistency than quantity. However, consistently posting at the right time, when your followers will be online and ready to engage with your content, takes a lot of planning. Some days you will be attending meetings, your digital team will be on holiday, or all manner of other things are getting in the way – also known as 'having a life'.